(About)
(Process)
(01)
Why this app matters?
Most ride apps add safety features, but the experience still feels reactive and overwhelming. I wanted to design an interface where trust is built proactively, not added as an afterthought.
(02)
Key Insight
The biggest pain point wasn’t booking the ride. It was the moment before booking, where doubt begins. That hesitation moment is the true “drop-off” point in the journey. So instead of designing only for the ride, I designed for the emotional gap before the ride.
(03)
Immersive Mock-ups
Built high-fidelity mock-ups in Framer, layering parallax lacing animations, subtle suede-to-leather texture shifts, and a “pivot” hover effect that lets users rotate the shoe 15° on the Y-axis without WebGL.
(04)
My Learnings
Raahi helped me understand that designing for safety is not only about adding emergency buttons.It’s about designing for emotion, hesitation, and trust.This project taught me how to translate a sensitive social problem into a digital experience that feels simple, supportive, and empowering.
