Spot The OREO CampaigN
“Oreo On-The-Go” is a campaign catering to the fast-paced lifestyles of Indian families, especially children aged 6-18.
With the tagline “Fuel for your adventures,” the campaign emphasizes Oreo’s convenience and portability, position-in
it as the perfect snack companion for school, picnics, trips, study breaks and everyday adventures.
Date
June 2024
Scope of work
Campaign Design
SOLUTION
Engaging activity for the kids to spot the Oreos hidden in posters to make it memorable for the kids wherever they see the posters
Trending
Using relatable & famous phrases to indulge kids & make consuming oreo more fun
CHALLENGE
The new digital platform achieved a significant uplift in user engagement, as evidenced by longer session durations and
TRENDING
Using relatable & famous phrases to indulge kids & make consuming oreo more fun
CHALLENGE
The new digital platform achieved a significant uplift in user engagement, as evidenced by longer session durations and
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SPOT THE OREO CAMPAIGN
“Oreo On-The-Go” is a campaign catering to the fast-paced lifestyles of Indian families, especially children aged 6-18. With the tagline “Fuel for your adventures,” the campaign emphasizes Oreo’s convenience and portability, position-in it as the perfect snack companion for school, picnics, trips, study breaks and everyday adventures.
Date
June 2024
Scope of work
Campaign Design
SOLUTION
Engaging activity for the kids to spot the Oreos hidden in posters to make it memorable for the kids wherever they see the posters